Markets Community Meeting - In Person @ Battery Show
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About
The agenda includes U.S. battery industry news, a presentation on “B2B Battery Industry Marketing in the AI Era,” question-and-answer discussion, and closing remarks. Jill Pestana of Pestana Solutions will discuss how battery buyers evaluate suppliers using AI tools, how companies can check whether AI describes their chemistry, category, and competitors accurately, early signs that messaging is not reaching buyers, and ways to capture buyer intelligence. The presentation notes that, according to Forrester (2026), 94% of B2B buyers use AI during purchasing and half start there. Jill Pestana is Director of Research and Programming at NAATBatt International, where she produces and hosts the BattChatt podcast. She is founder and CEO of Pestana Solutions, previously led Accenture’s North American battery consulting practice, and holds 14 granted patents in advanced battery materials and manufacturing.
Speakers(1)
Director of Research and Programming, NAATBatt International; Founder and CEO, Pestana Solutions
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